By Josh D'arcy / No Comments
Brands increasingly understand the importance of experimentation to constantly improve and optimise their digital performance. However, creating this culture of experimentation, where failure is seen as something to learn from can be difficult. How brands can build this culture and drive improved performance, was the focus of our recent joint event with Kameleoon at Sea […]
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By Josh D'arcy / No Comments
Recently we held, what we certainly thought, was our best event yet. An evening of experimentation co-hosted by our friends at Facebook. We were lucky enough to be joined by Vince Darley (Head of Growth at Deliveroo), Brian Hale (Vice President of Growth Marketing at Facebook) and Denise Moreno (Director of Growth Marketing at Facebook), […]
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By Josh D'arcy / No Comments
We recently kicked off a workshop series with one of our solution partners, Optimizely, starting proceedings off (quite fittingly) with a session on the topic of ideation. The workshop session was led by Kyle Hearnshaw, Head of Conversion Strategy at Conversion.com, with support from Stephen Pavlovich, CEO and Nils Van Kleef, Solutions Engineer at Optimizely. […]
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