
Prepare for Launch: Lessons from 1,000 A/B Test Launches
By Rob Griffiths / No CommentsIn this article, we provide a guide for the A/B test launch process that will help you to keep your website safe and to keep your colleagues and/or clients happy. You’ve spent weeks, maybe months, preparing for this A/B test. You’ve seen it develop from a hypothesis, to a wireframe, through design, build and QA. […]
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