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Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: On-site Surveys

By Sadie Neve / 1 Comment

Within our data-driven industry, many gravitate towards heavily relying on quantitative data to guide and inform experimentation. With Google Analytics and the metrics it measures (e.g. conversion rate, bounce rate and exit rates) often dominating our focus, it means many undervalue or forget about the other insights we can run. Numbers, rates and statistics are […]

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5 questions you should be asking your customers

By Rob Aherne / 1 Comment

On-site survey tools provide an easy way to gather targeted, contextual feedback from your customers. Analysis of user feedback is an essential part of understanding motivations and barriers in the decision making processes. It can be difficult to know when and how to ask the right questions in order to get the best feedback without […]

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