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Introducing The 9 Experimentation Principles

Introducing: The 9 experimentation principles

By Kyle Hearnshaw / 3 Comments

At Conversion.com, our team and our clients know first-hand the impact experimentation can have. But we also see all too often the simple mistakes, misconceptions and misinterpretations organisations make that limit the impact, effectiveness and adoption of experimentation. We wanted to put that right. But we didn’t just want to make another best-practice guide to […]

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Talking Shop

By Kyle Hearnshaw / No Comments

As published in ERT Magazine (www.ertonline.co.uk) – October 2017 issue  Alexa and her friends may be delighting users in the home with how they can make life easier, but some companies are taking the first bold steps into voice controlled e-commerce… The smart-home revolution is in full swing. The success of the Amazon Echo and […]

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