Samsung |

Experimentation in a disruptive industry

  • Client
  • Samsung
  • Industry
  • Telecommunications


Samsung SmartThings, as one of the leading companies in the emerging and rapidly growing smart home technology sector, had ambitions to be at the centre of the revolution by being the go-to platform.

Operating in a new sector, they were facing the added challenge that their site must perform as both a smart technology provider, as well as an education platform to inspire those new to the concept.

Having realised that experimentation was critical, not only to sell products, but to effectively communicate to different segments of users with distinct needs, they bought on Conversion to help.

Understanding that there was a need for an integrated testing culture, SmartThings opted for an accelerated in which Conversion were able to define KPIs and begin to run primary tests that could prove value, embed a process and drive uplift.