Marketing Week Webinar: Why A/B testing is the next revolution in marketing

When

18th Oct 2017

Where

N/A (Online)

Marketing Week Webinar: Why A/B testing is the next revolution in marketing

Brought to you by Conversion.com, in association with Marketing Week.

A/B testing is changing how we approach marketing. As more of our daily lives becomes digital, the potential for A/B testing is increasing exponentially. Now, we can use A/B tests to improve our advertising and marketing – even to test new products and pricing.

In this webinar, Stephen Pavlovich from Conversion.com will share how you can apply an experimentation framework to any opportunity or challenge. We’ll hear from his experience advising companies like Facebook and The Guardian, and how experimentation can transform a business’ approach to product, marketing, and risk.

Whether you’re completely new to testing, or already have a fully fledged experimentation programme in place, this session will provide you with the framework to apply testing to any problem.

Register for the webinar here.

To arrange a meeting or call with us separately, please email events@conversion.com