Why your experimentation program needs a risk profile

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Date: 30th April 2020

Location: Online

Time: 2 – 3pm (BST)

Experimentation doesn’t just mean testing the changes you’d have made anyway. To maximise impact, you need the right balance of low- and high-risk experiments.

In this webinar, Conversion will share how to apply a risk profile to your experiments. You’ll discover:

  • Why the most successful programs balance innovative and iterative experiments with radical concepts that make stakeholders queasy.
  • When to change your risk appetite – like now, when many of us are adapting to the COVID-19 pandemic.
  • How to come up with radical ideas that give you an advantage over the competition.

To receive the recording of this webinar, please email marketing@conversion.com.

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