Why your experimentation program needs a risk profile
Time: 2 – 3pm (BST)
Experimentation doesn’t just mean testing the changes you’d have made anyway. To maximise impact, you need the right balance of low- and high-risk experiments.
In this webinar, Conversion will share how to apply a risk profile to your experiments. You’ll discover:
- Why the most successful programs balance innovative and iterative experiments with radical concepts that make stakeholders queasy.
- When to change your risk appetite – like now, when many of us are adapting to the COVID-19 pandemic.
- How to come up with radical ideas that give you an advantage over the competition.
Please register below.