Conversion.com is one of the only three-star Optimizely partners in the world. Our team use Optimizely every day to deliver advanced implementations of tests. Last year, our average uplift was an increase of 39% per test.

Why Optimizely
 Conversion.com

Certified consultants and developers

Our consultants and developers are certified on Optimizely's platform. That means they can create and build impactful tests that make full use of the platform’s functionality.

Expert product knowledge

Our team's product knowledge means Optimizely rely on Conversion.com for feedback on the platform's development. We regularly test new functionality before it's released publicly.

Shared passion for statistical excellence

Optimizely share our obsession with statistical significance. Our results are only as strong as the data that supports them – and that’s why we use Optimizely’s stats engine to track test performance.

“We're excited to have Conversion.com join the Optimizely partner program so together we can offer customers a seamless solution to creating an optimized online presence.”

Travis Bryant, VP of Sales at Optimizely

Why Conversion.com
 Optimizely

Flexibility and functionality

Optimizely lets us test concepts without being limited to a WYSIWYG editor. Our developers can create advanced tests by manipulating the website’s HTML, CSS and JavaScript.

eg when working on a luxury travel brand, we created an interface between Google Analytics and Optimizely. This allowed us to show live stats on the page, so visitors could see how many other people were viewing the same property. This test alone increased bookings by 68%.

Audience segmentation and targeting

Optimizely gives us the ability to segment audiences based upon first-party client data as well as geo-location data. That means we can create personalised experiences targeted to specific audience segments.

eg when working on an international flower delivery website, we used Optimizely’s geolocation functionality to personalize the experience for users. This test increased sales 9% globally.

Full funnel optimization

Optimizely allows us to run tests on the same hypothesis across multiple stages of the funnel. This means we aren’t limited to simple landing page or single-page tests – instead, we can create and test complete flows and experiences.

eg when working for an educational firm in the US, we created a complex test to assess the impact of price changes on profit. Using Optimizely to create new experiences, we increased the average revenue per visitor by 21%.