Case Studies | Conversion

Groomed for success: Building an experimentation program for a high growth business

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By harnessing Conversion’s proven methodology towards mixed methods experimentation, Whirlpool is now equipped with critical new customer insights and experimentation lift.

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One simple change to the Guardian’s app increased conversions by 80%

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How Canada’s largest sporting goods retailer is getting more value out of its value proposition

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How testing SaaS pricing and the user journey helped Wistia double sales

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Back to Basics… Disrupting the ‘offline’ shopping experience for Tommy Hilfiger.

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Delivering an 18x return on investment for Gousto by kick-starting their CRO program

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Optimizing the SaaS acquisition experience with a rigorous experimentation program

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With an inhouse experimentation team that had delivered positive results to date, Direct Energy decided it was time to take their experimentation program to the next level.

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Uncovering a powerful motivational lever by testing the value proposition placement

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Increasing Unicef’s average one-off donation size by more than 50%

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From a one off project to an ongoing, multi-team experimentation program

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