Whitepapers & eBooks

The Levers Framework

In this white paper, for the first time ever, we share a comprehensive presentation of the entire framework, giving you everything you need to start applying it to your own work and seeing the enormous benefits that it offers.

Subscription Benchmarking

By comparing Spotify, Netflix, HelloFresh, Headspace, and Kiwico, we use our pioneering benchmarking technique to gain valuable insights into how these leading brands power their UX.

Maximum Impact

In sharing the key lessons within this study, we hope to help power stronger experimentation programs across the globe – no matter what resources you have available.

Experimentation Principles

Inspired by the simple elegance of the UK government’s design principles, we set ourselves the task of defining a core set of experimentation principles.

Personalisation Whitepaper

In this whitepaper, we share a process that we ourselves have developed and used to build out data-driven personalisation strategies.