Access some of our industry leading publications and insights
In this white paper, for the first time ever, we share a comprehensive presentation of the entire framework, giving you everything you need to start applying it to your own work and seeing the enormous benefits that it offers.
By comparing Spotify, Netflix, HelloFresh, Headspace, and Kiwico, we used our pioneering benchmarking technique to gain valuable critical insights into how these leading brands power their UX.
In sharing the key lessons within this study, we hope to help power stronger experimentation programs across the globe – no matter what resources you have available.
Inspired by the simple elegance of the UK government’s design principles, we set ourselves the task of defining a core set of experimentation principles.
In this whitepaper, we share a process that we ourselves have developed and used to build out data-driven personalisation strategies.
