World-class experimentation stories

From a one off project to an ongoing, multi-team experimentation program

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Transforming browsers into buyers: how we used experimentation to help Inchcape generate thousands of additional leads each year

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Increasing Unicef’s average one-off donation size by more than 50%

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Immediate results: How we generated £2.8 million for Clarks with our first experiment alone

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One simple change to the Guardian’s app increased conversions by 80%

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How testing SaaS pricing and the user journey helped Wistia double sales

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Delivering an 18x return on investment for Gousto by kick-starting their CRO program

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Back to Basics… Disrupting the ‘offline’ shopping experience for Tommy Hilfiger.

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5x increase in revenue for Shaw Academy with rapid experimentation program

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Guiding Kaplan’s customers through the funnel increased conversion rate by 10%

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