Conversion Benchmarking Report #1

How elite subscription brands like Netflix, Spotify, and HelloFresh are making UX a competitive advantage

By comparing Spotify, Netflix, HelloFresh, Headspace, and Kiwico, we used our pioneering benchmarking technique to gain valuable critical insights into how these leading brands power their UX.

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Podcasts & Webinars

Listen to our Podcast, “Insights for Growth” and learn about new experimentation topics with our webinars

Levers™ Framework

In this Open Book Session, we delve into the specific techniques and processes we’ve evolved to squeeze every last drop of value out of the framework.  

A/B Testing Pitfalls Webinar

In sharing the key lessons within this study, we hope to help power stronger experimentation programs across the globe – no matter what resources you have available.

Maximum Impact

Learn six key lessons we uncovered from in-depth one on one interviews with program leaders at 42 different companies

Ep: 1 // Anthony Napolitano, HP Instant Ink // Leading subscriptions services with innovation

VP and GM, Anthony Napolitano, talks about how customer experience has transformed, thanks in part to rapid digital transformation.

Ep: 2 // DXL Group, Ujjwal Dhoot // Chief Marketing Officer

We have a great conversation lined up for this episode! Chris is chatting with Ujjwal Dhoot, Chief Marketing Officer at DXL Group. Listen in to hear Ujjwal share insights with us about innovation and customer experience.

Ep: 3 // Cecilia Tamez, XE // Building a Tech-First Currency Company

Cecilia Tamez, Chief Strategy Officer at XE.com, discusses how she turned data into actionable insights that inform XE’s data science program.

Ep: 4 // Ronny Kohavi, Airbnb // Creating Trust in Experimentation

Ronny Kohavi, VP and Technical Fellow, candidly discusses getting executive buy-in, working through organization shifts, changing design and development patterns, and building a platform you can trust.

Ep: 5 // John Gonsalves, TaylorMade Golf // Direct to Consumer & Digital

John Gonsalves, VP of D2C and digital, talks to Chris about showing results through proof of concept.

Ep: 6 // Kaihan Krippendorff, Outthinker // Entrepreneurs vs. Intrapreneurs

Founder, author, and speaker Kaihan Krippendorff and Chris define the three characteristics of an intrapreneur, or someone who acts as an experimentation changemaker inside an org.

Ep: 7 // Jean Feiwel, Macmillan Publishers // Collaboration Not Competition

Senior VP & Publisher of children’s book, Jean Feiwel, talks about being a mentor to your team and the importance of giving credit where it’s due.

Ep: 8 // Tsega Dinka, Dollar Shave Club // Growing within a start-up

Tsega Dinka, Vice President of Digital Product at Dollar Shave Club, shares his insights on growing his career and learning within a fast-paced start-up.

Ep: 9 // Chuck House, InnovaScapes Institute // Empowering innovators & leading change

The sole recipient of HP’s ‘Medal of Defiance’, Chuck House discusses experiences that shaped his career and his 7 rules for intrapreneurs.