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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

Improving customer experiences with data-driven experimentation.

At Conversion, we work with start-ups to large enterprises to optimize their customer experience. Our services are designed to match your needs: from full-service experimentation to training your internal teams.

Conversion rate optimization

For more than 10 years, we’ve partnered with brands like Facebook, Canon and Gousto to deliver advanced conversion rate optimization programs.

Our team of specialists focuses on full-service CRO: from creating the experimentation framework, analyzing user behavior and motivation, then designing and building each A/B test in the roadmap.

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“Conversion have become a trusted partner to Canon Europe. They are quite literally an extension of our in-house capability.”

Gavin Bonthron Senior Optimisation Manager

Enterprise program consulting

Building an experimentation capability from the ground up is a daunting prospect. With our Enterprise Program Consulting service, we work with you to design and implement a high-impact experimentation function that’s tailored to your organization.

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“We’re proud of the journey we’ve been on with Conversion. Their help over the last 5 years has helped us realise the huge potential of experimentation and the role it plays within our business.”

Joe Rinaldi Johnson Chief Product Officer

Product and pricing experimentation

The traditional product development process relies on slow and unreliable research methods, like focus groups and customer surveys. With our product and pricing experimentation service, we run low-risk experiments to help you discover the products your users will actually buy and the pricing strategies they will actually respond to.

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“The team at Conversion really understand our business needs and challenges. Their client service is exceptional, but most importantly they deliver results.”

Victoria Mead Head of Subscriptions

Effective personalization

Personalisation allows you to create the best experience for every customer. Instead of optimizing for the average user, we discover and analyze individual user segments. Our behavioral research uncovers user motivations and how these vary, allowing us to create a more effective customer experience.

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“Great to work with, and always looking to find ways of adding value to the partnership.”

James McDiarmid Head of Digital

Conversion centered design

Conversion Centered Design is all about designing experiences that guide visitors toward completing specific actions (eg. request a demo, contact us, subscribe, download, buy now) using persuasive design and cognitive biases to increase conversions. 

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“We constantly found ourselves saying things like “Thank God for Conversion””

Andrew Capland Director of Growth

User experience research (UXR)

Reviewing current site performance and analytics data helps uncover “what” your users are doing, but it doesn’t explain the “why”  behind this behavior. Our user experience research helps bridge this information gap, generating insights about your customers that you can use to build highly tailored website experiences that convert.

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“A team of experts with a passion for improving customer experience through A/B testing. They feel like an extension to our internal team”

Charles Dyke Ecommerce Product Manager

Liftmap

Scaling experimentation across an entire organization requires exceptional organizational and collaborative capability. Our liftmap experimentation application makes this a whole lot easier, providing a centralised repository where you can prioritize test ideas, store results, report on your program, collaborate with colleagues, share insights company-wide, and much more.

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