Why your experimentation programme needs a risk profile
Risk can be a competitive advantage in your experimentation programme. If you’re taking more calculated risks than your competitors, you’re...
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Press Release: Conversion joins the Sideshow Group
Sideshow Group signals ambitious growth plans with acquisition of Conversion.com Independent marketing services group Sideshow has today acquired conversion rate...
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Creating a culture of experimentation that celebrates failure and drives performance: An evening with Conversion & Kameleoon
Brands increasingly understand the importance of experimentation to constantly improve and optimise their digital performance. However, creating this culture of...
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Saving the high street: Using experimentation in-store to improve customer experience
Living in a world on fast forward is no easy thing. Dramatic transformation takes place in every aspect of our...
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‘Don’t launch the wrong product’: An evening with Conversion.com and Amplitude
Last week, we partnered up with Amplitude to host a compelling evening focused on product experimentation at the beautiful Century...
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People are aware of cognitive biases but do we know what to do about them?
Decision making is part of our everyday lives. We ask ourselves, “Should I have a coffee or a tea? Should...
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The Big Debate: What should your primary metric be?
One of the biggest myths in testing is that your primary metric shouldn’t be the purchase or conversion at the...
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