Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
Hear key insights we gained from program leaders at AT&T, Door Dash, HP and more, which served as the foundation for our industry leading study: Maximum ImpactReserve my spot
The Conversion blog.
The Perception Gap: Can we ever really know what users want?
How to measure A/B tests for maximum impact and insight
How to build an experimentation, CRO or AB testing framework
Talking PIE over breakfast – our prioritization workshop
5 steps to kick-start your experimentation program with actionable insights
An evening of experimentation…with Facebook and Conversion.com
Introducing: The 9 experimentation principles
How to make your ideation sessions go down a (brain)storm
Conversion.com hosts… ‘Experimentation Maturity: What advanced testing teams do differently’
Prepare for Launch: Lessons from 1,000 A/B Test Launches
Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: Competitor Analysis
Conversion.com’s first independent event: What framework for personalization?
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