The Conversion blog.

5 Books every e-commerce manager should read (to increase conversions)

How we increased revenue by 11% with one small change

5 questions you should be asking your customers

Specialist teams or x-functional pods? A developer’s view

Introducing our fully Optimizely certified developer team

Mine your spam email – it’s full of tips on how to be more persuasive.

6 Essential tips for any developer using Optimizely

10 Quick wins to increase your web form conversion rate: part 2

10 Quick wins to increase your web form conversion rate: part 1

Design for decision making: why it matters

Spotting patterns – the difference between making and losing money in A/B testing.