Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
The Conversion blog.
The Optimizely Customer Workshop: How do the UK’s biggest brands approach experimentation?
The Love in Decision Making: Why thinking with your heart is really thinking with your head
Aesthetic-Usability Effect: Can beauty become the key to usability in online retail?
A Guide on How To Stop Overwhelming Visitors with Too Much Choice
The Definitive Guide to the Foot in the Door technique (learn how to 2X your conversion rate)
How to make reciprocity work online: 14 surprising insights
Ruben Gamez on how to ‘get’ inside your customer’s head, reduce churn and effectively test pricing
Introducing our hypothesis framework
Strategic testing: How to approach CRO for long-term profits and customer success
Can you become a CRO expert in just 6 months?
Migrating to Optimizely X Experiments from Optimizely Classic
On-site survey design: Collect voice of customer data like a pro
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