Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
Hear key insights we gained from program leaders at AT&T, Door Dash, HP and more, which served as the foundation for our industry leading study: Maximum ImpactReserve my spot
The Conversion blog.
Personalisation, what’s the hold up?
Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: On-site Surveys
From quick wins to cultural shifts – understanding the experimentation maturity model
The Optimizely Customer Workshop: How do the UK’s biggest brands approach experimentation?
The Love in Decision Making: Why thinking with your heart is really thinking with your head
Aesthetic-Usability Effect: Can beauty become the key to usability in online retail?
A Guide on How To Stop Overwhelming Visitors with Too Much Choice
The Definitive Guide to the Foot in the Door technique (learn how to 2X your conversion rate)
How to make reciprocity work online: 14 surprising insights
Ruben Gamez on how to ‘get’ inside your customer’s head, reduce churn and effectively test pricing
Introducing our hypothesis framework
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