The Conversion blog.

People are aware of cognitive biases but do we know what to do about them?

The Big Debate: What should your primary metric be?

How to Build Meaningful User Segments

It shouldn’t take a year to launch the wrong product: How to make better products with experimentation

Reactive or proactive: The best approach to iteration

SCORE: A dynamic prioritization framework for AB tests from Conversion.com

6 time-tested persuasion techniques from the real world to use on your website

The Perception Gap: Can we ever really know what users want?

How to measure A/B tests for maximum impact and insight

How to build an experimentation, CRO or AB testing framework

Talking PIE over breakfast – our prioritization workshop

5 steps to kick-start your experimentation program with actionable insights