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Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
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You're invited!
Hear key insights we gained from program leaders at AT&T, Door Dash, HP and more, which served as the foundation for our industry leading study: Maximum Impact
Reserve my spotThe Conversion blog.
Why your experimentation program needs a risk profile
Press Release: Conversion joins the Sideshow Group
Creating a culture of experimentation that celebrates failure and drives performance: An evening with Conversion & Kameleoon
Saving the high street: Using experimentation in-store to improve customer experience
‘Don’t launch the wrong product’: An evening with Conversion.com and Amplitude
People are aware of cognitive biases but do we know what to do about them?
The Big Debate: What should your primary metric be?
How to Build Meaningful User Segments
It shouldn’t take a year to launch the wrong product: How to make better products with experimentation
Reactive or proactive: The best approach to iteration
SCORE: A dynamic prioritization framework for AB tests from Conversion.com
6 time-tested persuasion techniques from the real world to use on your website
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