Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.
The Conversion blog.
‘Don’t launch the wrong product’: An evening with Conversion.com and Amplitude
People are aware of cognitive biases but do we know what to do about them?
The Big Debate: What should your primary metric be?
How to Build Meaningful User Segments
It shouldn’t take a year to launch the wrong product: How to make better products with experimentation
Reactive or proactive: The best approach to iteration
SCORE: A dynamic prioritization framework for AB tests from Conversion.com
6 time-tested persuasion techniques from the real world to use on your website
The Perception Gap: Can we ever really know what users want?
How to measure A/B tests for maximum impact and insight
How to build an experimentation, CRO or AB testing framework
Talking PIE over breakfast – our prioritization workshop
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