The Conversion blog.

Press release: Widerfunnel joins the Sideshow Group

Press release: TRGT joins the Sideshow Group

Why your experimentation program needs a risk profile

Press Release: Conversion joins the Sideshow Group

Creating a culture of experimentation that celebrates failure and drives performance: An evening with Conversion & Kameleoon

Saving the high street: Using experimentation in-store to improve customer experience

‘Don’t launch the wrong product’: An evening with Conversion.com and Amplitude

People are aware of cognitive biases but do we know what to do about them?

The Big Debate: What should your primary metric be?

How to Build Meaningful User Segments

It shouldn’t take a year to launch the wrong product: How to make better products with experimentation

Reactive or proactive: The best approach to iteration