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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

Press release: Conversion and Widerfunnel merger

Frazer Mawson

We’re extremely excited to announce that we have now merged with Widerfunnel, North America’s leading experimentation agency. 

The newly merged agency will be going forward under the Conversion brand, and with a team of more than 100 experimentation specialists, this now makes Conversion the biggest dedicated experimentation agency on the planet.

Headquartered in Vancouver, Widerfunnel partner with world-leading brands like Microsoft, Google, and Dollar Shave Club to deliver high-velocity experimentation programs that drive bottom-line growth. We’re confident that by expanding our shared global reach while combining the best that each agency has to offer, the merger will allow us to provide more value to our clients than ever before. 

Stephen Pavlovich of Conversion says: 

‘This is a huge milestone for the Conversion team. We’ve long made it our mission to put experimentation at the heart of every company. By joining together with our colleagues in North America, we’ve taken a (big) step towards this.

We’re now able to leverage more specialists – and more insights – than ever before. Plus we can collaborate on clients and R&D – helping more companies around the world use experimentation to drive their growth.’

Chris Goward of Widerfunnel says:

“I built Widerfunnel based on my belief that evidence based decisions get the best results. Since 2007, our goal has been to help companies apply scientific experimentation as the crucible for decision making in all areas of their business.

When I met Stephen Pavlovich years ago, I recognized that he has the same mission and values as I do. This brand merger is a seamless joining of like minded expert teams.’

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