Press release: TRGT joins the Sideshow Group

Josh D'arcy

We’re delighted to announce that TRGT, one of the UK and Europe’s fastest growing and most successful performance marketing agencies is joining the Sideshow Group.

TRGT has enjoyed rapid YOY growth of over 40% in recent years, and works internationally for clients such as Nestle and Unilever brands, Pepe Jeans and Hackett.

Founders Ben and Patrick Nancarrow are based in Barcelona, and the agency has an innovative working model that includes a global remote workforce and advanced ad tech tools. It’s unique approach and investment in the best performance marketing people, has delivered market leading Paid Social and Paid Search campaigns that achieve outstanding results for their clients.

The business has a strong and positive culture with a people-first approach, and has grown to over 65 digital marketing experts in just seven years. They are established Facebook and Google Partners, and are one of the highest spending independent agencies in EMEA.

Tony Hill from Sideshow says: “This is a capability we’ve been wanting to add for some time now, and in TRGT we couldn’t have found a better partner. The success they achieve for clients is phenomenal and it will further support Sideshow’s evidence-led approach and commitment to delivering commercially impactful work. As soon as I met Ben and Patrick the fit between the two companies was clear, and we are extremely excited to be partnering with such an ambitious and respected company.”

This will be the sixth agency to join the Sideshow Group and the first since the group secured investment from Waterland. It brings total headcount for Sideshow Group to over 300 people.

Patrick says: “When we started out, I remember one of our clients referred to us as ‘two brothers working from their bedrooms’, a fact we could in no way refute. We are therefore immensely proud to have grown TRGT to a brilliant, friendly, international team of 65 and to have had the chance to do some industry leading work with so many exciting clients over the years. Sideshow shares our vision for TRGT, not just in terms of how we grow the business but also how we treat our clients and our people. This is a partnership that will enhance TRGT in every way and we have no doubt that the new journey we are starting on with Sideshow is something we will all be immensely proud of in the future.”

Ben says: “From our first conversation with Tony, it has always felt like an ideal partnership. We are not a typical agency and we thought it would be hard to find a company who would match our mentality, culture and growth ambitions so well. We are exceptionally excited to embark on our next stage of growth both as a company and a group, and we see this as the ideal route to delivering better service and above all better results for our clients”

Sideshow was advised in this transaction by Lewis Silkin for Legal DD, and Deloitte for Financial and Tax DD. TRGT was advised by Osborne Clarke.

July 22nd, 2021