

Create better products and pricing strategies with experimentation.
We’ve experimented on new pizzas with Dominos, on new pricing strategies with Wistia – now we want to work with you to develop your next game-changing idea.
The traditional approach to product development relies on expensive and unreliable research methods like focus groups and customer surveys. Only after resources have been invested and products developed is rigorous testing finally done.
With our product and pricing experimentation service, we reverse this process, allowing you to base your product and pricing decisions on one of the strongest forms of evidence possible: online controlled experiments.
Which new products will your customers actually buy? Which pricing strategy will they actually respond to? By running online controlled experiments on a large sample of your real-life website visitors, we give you the means to answer these questions definitively.
The traditional approach to product development relies on expensive and unreliable research methods like focus groups and customer surveys. Only after resources have been invested and products developed is rigorous testing finally done.
With our product and pricing experimentation service, we reverse this process, allowing you to base your product and pricing decisions on one of the strongest forms of evidence possible: online controlled experiments.
Which new products will your customers actually buy? Which pricing strategy will they actually respond to? By running online controlled experiments on a large sample of your real-life website visitors, we give you the means to answer these questions definitively.
Minimize risk
Test more ideas
Trial revolutionary ideas
Collect valuable customer insights

Why choose us?
We’re passionate about experimentation, and believe that important decisions should always be backed by empirical evidence rather than intuition, committee, or bias. That’s why we’re so determined to help you incorporate experimentation into everything you do.
From creating better website experiences to building better products and informing overarching strategy, we use experimentation to help you make better decisions in every area of your business.
What’s more, better decisions make a real, quantifiable difference to your bottom-line: we’ve used experimentation to generate well over $2 billion in additional revenue for our clients, and we’re often able to achieve a positive return on investment within the first twelve weeks of a program’s start date.
Now we want to work with you to unlock the power of experimentation within your organization.