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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

Create better products and pricing strategies with experimentation.

We’ve experimented on new pizzas with Dominos, on new pricing strategies with Wistia – now we want to work with you to develop your next game-changing idea.

Our approach

The traditional approach to product development relies on expensive and unreliable research methods like focus groups and customer surveys. Only after resources have been invested and products developed is rigorous testing finally done.

With our product and pricing experimentation service, we reverse this process, allowing you to base your product and pricing decisions on one of the strongest forms of evidence possible: online controlled experiments.

Which new products will your customers actually buy? Which pricing strategy will they actually respond to? By running online controlled experiments on a large sample of your real-life website visitors, we give you the means to answer these questions definitively.

Our approach

The traditional approach to product development relies on expensive and unreliable research methods like focus groups and customer surveys. Only after resources have been invested and products developed is rigorous testing finally done.

With our product and pricing experimentation service, we reverse this process, allowing you to base your product and pricing decisions on one of the strongest forms of evidence possible: online controlled experiments.

Which new products will your customers actually buy? Which pricing strategy will they actually respond to? By running online controlled experiments on a large sample of your real-life website visitors, we give you the means to answer these questions definitively.

How you’ll benefit from our product and pricing testing approach

Minimize risk

Our product and pricing experiments allow you to test ideas at the ideation stage of their development, rather than further down the line when huge sums of money have already been invested.

Test more ideas

By significantly reducing the cost associated with testing your product ideas, you’ll be able to test more of them, filtering out the bad ones and doubling down on the good ones.

Trial revolutionary ideas

Normally, the huge cost associated with developing new products prevents the possibility of exploring high-risk, high-reward ideas. Our experimentation methodology changes that, providing a framework within which you can test your boldest ideas at minimal cost and risk.

Collect valuable customer insights

Our experiments are run on your real-world customers, in an organic purchasing environment, at scale. This means that the customers insights our experiments generate are likely to be some of the most valuable that your internal team will ever have access to.

Why choose us?

We’re passionate about experimentation, and believe that important decisions should always be backed by empirical evidence rather than intuition, committee, or bias. That’s why we’re so determined to help you incorporate experimentation into everything you do.

From creating better website experiences to building better products and informing overarching strategy, we use experimentation to help you make better decisions in every area of your business.

What’s more, better decisions make a real, quantifiable difference to your bottom-line: we’ve used experimentation to generate well over $2 billion in additional revenue for our clients, and we’re often able to achieve a positive return on investment within the first twelve weeks of a program’s start date.

Now we want to work with you to unlock the power of experimentation within your organization.

Product and pricing experimentation FAQs

What is a pricing experiment?

A pricing experiment is an experiment run on a business’s real-world website users, with the goal of identifying the pricing strategies – such as product pricing, plan length, or promotions – that are most likely to help the business achieve its goals. 

How do you run a pricing experiment?

These days, pricing experiments are often run on a company’s website in the form of an a/b test. This method allows companies to trial different pricing strategies under controlled conditions, giving them the ability to scientifically determine which pricing approaches are optimal for their business.

Why is price testing important?

Pricing experiments allow businesses to understand which pricing strategies their users will actually respond to. This is beneficial for a number of reasons. First, because businesses can learn more about their customers and find pricing strategies that work for them. Second, because pricing experimentation can be the solution to certain deep-rooted business challenges, e.g. see how we helped Wistia double sales with pricing experimentation. And thirdly, because pricing experiments allow businesses to identify revenue-maximizing pricing strategies that they can use to hit their targets and grow.