Ep: 2 // DXL Group, Ujjwal Dhoot // Chief Marketing Officer

Ep: 2 // DXL Group, Ujjwal Dhoot // Chief Marketing Officer

Air date: September 22, 2020

We have a great conversation lined up for this episode! Chris is chatting with Ujjwal Dhoot, Chief Marketing Officer at DXL Group. Listen in to hear Ujjwal share insights with us about innovation and customer experience.

“So a simple example I can give is you can have 20 years of experience, but someone with 5 years of experience but 5 years of doing different things every year might have a better set of experience versus someone who’s been doing the same thing for 20 years.”
– Ujjwal Dhoot

Key insights

  • Celebrate failure. Even the world’s most valuable company has a two-and-a-half success rate. You will never have perfect data. Know when not to swing. Set up experiments properly to get accurate data.
  • One of the most difficult things for a company is to be open-minded. You can have a very strong experimentation culture if you have an executive sponsor who is willing to be challenged.
  • Challenge the HiPPO (high-paid person’s opinion). When leaders expect that people will challenge their ideas, it lets people exercise their innovative muscle.

Read transcript