Conversion Benchmarking Report #1

How elite subscription brands like Netflix, Spotify, and HelloFresh are making UX a competitive advantage

By comparing Spotify, Netflix, HelloFresh, Headspace, and Kiwico, we used our pioneering benchmarking technique to gain valuable critical insights into how these leading brands power their UX.

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Ep: 6 // Kaihan Krippendorff, Outthinker // Entrepreneurs vs. Intrapreneurs

Ep: 6 // Kaihan Krippendorff, Outthinker // Entrepreneurs vs. Intrapreneurs

Air date: December 8, 2020

Listen now to hear Kaihan Krippendorff, Founder of Outthinker, share his thoughts on the key characteristics of intrapreneurs, why they can often be hidden in an organization, finding key paths to innovation, and tips on driving real change within your organization.

” …one of the key differences between a successful and frustrated intrapreneur is that the successful intrapreneur views the political challenge as part of the problem-solving process.”

-Kaihan Krippendorff

Key Insights:

  • Intrapreneurs must understand that their company is their number one core customer. Study them and their needs.
  • Intrapreneurs have three characteristics that make them look like entrepreneurs: they are innovative thinkers, they have strong customer and market awareness, and they take action without being asked, but their political acumen sets them apart.
  • The market values organic growth seven times more than acquired growth. Generating innovations internally and generating organic growth is worth much more than acquiring a small company.

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