Contact Us

Whitepaper

The Levers™ Framework

Whitepaper

The Levers™ Framework

Every single competitive advantage we have as an agency can be traced back to our Levers™ Framework. High Impact Iteration, Mixed Methods Research, Meta-analysis of Experiment Results, Machine Learning Assisted Prioritization – without the Levers Framework, none of this would be possible. 

In this white paper, for the first time ever, we share a comprehensive presentation of the entire framework, giving you everything you need to start applying it to your own program.

In the white paper, we cover:

  • How the framework has supercharged our experimentation programs with brands like Meta, Microsoft, and Dominos – and how it can do the same for yours
  • How we’re using the framework to harness our past experiment data for advanced techniques like meta analysis and machine learning assisted prioritization
  • How the framework was developed – and why we have so much confidence in it
  • A complete and comprehensive presentation of the entire Levers Framework, including in-depth explanations and examples of every single Master Lever, Lever, and Sub Lever within the framework
Read the framework