PACET® Framework

By focusing on the five core pillars of process, accountability, culture, expertise, and technology, you can scale and mature your experimentation program. Our findings informed Conversion’s framework: PACET. And it includes these five pillars:

Process

This pillar includes an organization’s experimentation protocol and methodology, process for ideation and prioritization, experiment design, and measurement of success.

Accountability

The most mature organizations keep process and accountability at the core of their experimentation strategy, fuelling how experiments are developed, and results are analyzed, understood, and leveraged.

Culture

Culture is crucial when defining experimentation maturity: Does your organization celebrate testing and learning? Are people encouraged to try (and fail) and try again?

This pillar includes organizational buy-in for experimentation, program support from the C-level, and cross-team participation in an experimentation program.

Expertise

An experimentation program needs expertise and resources. The amount of time and full-time team members dedicated to experimentation is reflective of an organization’s maturity.

This pillar includes people and skill sets: strategists, analysts, designers, developers, project managers, product owners, third-party partners, as well as hours dedicated to experimentation.

Technology

Experimentation maturity requires a well-rounded technology stack. Experimentation and personalization tools, visitor engagement tools, customer data tools, project management tools. Mature organizations have the right tools in place to ensure they can develop the best possible hypotheses and have reliable data.