Our Privacy Policy | Conversion

This website is owned by Conversion Factory Limited (hereby referred to as “Conversion” and “we”) This Privacy Notice explains how we use, collect and protect information provided by you and the rights you have in relation to that information.

We take Privacy seriously at Conversion and are committed to protecting the information of all those with whom we interact with. We are compliant with all current and applicable privacy and data protection laws.

As of May 2021

Table of contents

Identity and contact details of the data controller
Contact details of the data protection officer
General information on data processing
Rights of the data subject
Provision of website and creation of log files
Use of cookies
Contact via Email
Contact form
Application via Email and application form
Corporate web profiles on social networks
Use of corporate profiles in professionally oriented networks
Hosting
Content delivery networks
Use of Plugins
Identity and contact details of the data controller

The data controller responsible in accordance with the purposes of the UK General Data Protection Regulation (UK GDPR) and other data protection regulations is:

Conversion Factory Limited

Brook House, Honey Lane

Cholsey, Oxon, OX10 9NL

United Kingdom

020 3151 9000

dpo@conversion.com

https://conversion.com/

Contact details of the data protection officer

The designated data protection officer is:

DataCo International UK Limited

c/o One Peak Partners, 41 Great Pulteney Street 2nd floor

London W1F 9NZ

United Kingdom

+44 20 3318 17 18

www.dataguard.co.uk

General information on data processing

1. Scope of processing personal data

In general, we only process the personal data of our users to the extent necessary to provide a functioning website with our content and services. The regular processing of personal data only takes place with the consent of the user. Exceptions include cases where prior consent cannot be technically obtained and where the processing of the data is permitted by law.

2. Legal basis for data processing

Where consent is appropriate for processing personal data, Art. 6 (1) (a) UK GDPR serves as the legal basis to obtain the consent of the data subject for the processing of their data.

As for the processing of personal data required for the performance of a contract of which the data subject is party, Art. 6 (1) (b) UK GDPR serves as the legal basis. This also applies to processing operations required to carry out pre-contractual activities.

When it is necessary to process personal data to fulfil a legal obligation to which our company is subject, Art. 6 (1) (c) UK GDPR serves as the legal basis.

If vital interests of the data subject or another natural person require the processing of personal data, Art. 6 (1) (d) UK GDPR serves as the legal basis.

If the processing of data is necessary to safeguard the legitimate interests of our company or that of a third party, and the fundamental rights and freedoms of the data subject do not outweigh the interest of the former, Art. 6 (1) (f) UK GDPR will serve as the legal basis for the processing of data.

3. Data removal and storage duration

The personal data of the data subject will be erased or restricted as soon as the purpose of its storage has been accomplished. Additional storage may occur if this is provided for by international regulations, laws, or other relevant regulations to which the data controller is subject. Restriction or erasure of the data also takes place when the storage period stipulated by the aforementioned standards expires, unless there is a need to prolong the storage of the data for the purpose of concluding or fulfilling the respective contract.

Rights of the data subject

When your personal data is processed, you are a data subject within the meaning of the UK GDPR and have the following rights:

1. Right to information

You may request the data controller to confirm whether your personal data is processed by them.

If such processing occurs, you can request the following information from the data controller:

The purpose for which the personal data is processed.
The categories of personal data being processed.
The recipients or categories of recipients to whom the personal data have been or will be disclosed.
The planned duration of the storage of your personal data or, if specific information is not available, criteria for determining the duration of storage.
The existence of the right to request from the controller rectification or erasure of personal data or restriction of processing of personal data concerning you or to object to such processing.
The existence of the right to lodge a complaint with a supervisory authority.
Where personal data are not collected from you any available information as to their source.
The existence of automated decision-making including profiling under Article 22 (1) and Article 22 (4) UK GDPR and, in certain cases, meaningful information about the data processing system involved, and the scope and intended result of such processing on the data subject.

You have the right to request information on whether your personal data will be transmitted to a third country or an international organization. In this context, you can then request for the appropriate guarantees in accordance with Art. 46 UK GDPR in connection with the transfer.

2. Right to rectification

You have a right to rectification and/or modification of the data if your processed personal data is incorrect or incomplete. The data controller must correct the data without delay.

3. Right to the restriction of processing

You may request the restriction of the processing of your personal data under the following conditions:

If you challenge the accuracy of your personal data for a period that enables the data controller to verify the accuracy of your personal data.
The processing is unlawful, and you oppose the erasure of the personal data and instead request the restriction of their use instead.
The data controller or its representative no longer need the personal data for the purpose of processing, but you need it to assert, exercise or defend legal claims; or
If you have objected to the processing pursuant to Art. 21 (1) UK GDPR and it is not yet certain whether the legitimate interests of the data controller override your interests.

If the processing of personal data concerning you has been restricted, this data may – except for data storage – only be used with your consent or for the purpose of asserting, exercising or defending legal claims or protecting the rights of another natural or legal person or for reasons of important public interest of the Union or of a Member State.

If the processing has been restricted according to the aforementioned conditions, you will be informed by the data controller before the restriction is lifted.

4. Right to erasure

a) Obligation to erase

If you request from the data controller to delete your personal data without undue delay, they are required to do so immediately if one of the following applies:

Personal data concerning you is no longer necessary for the purposes for which they were collected or processed.
You withdraw your consent on which the processing is based pursuant to Art. 6 (1) (a) and Art. 9 (2) (a) UK GDPR and where there is no other legal basis for processing the data.
According to Art. 21 (1) UK GDPR you object to the processing of the data and there are no longer overriding legitimate grounds for processing, or you object pursuant to Art. 21 (2) UK GDPR.
Your personal data has been processed unlawfully.
The personal data must be deleted to comply with a legal obligation in Union law or Member State law to which the data controller is subject.
Your personal data was collected in relation to information society services offered pursuant to Art. 8 (1) UK GDPR.

b) Information to third parties

If the data controller has made your personal data public and must delete the data pursuant to Art. 17 (1) UK GDPR, they shall take appropriate measures, including technical means, to inform data processors who process the personal data, that a request has been made to delete all links to such personal data or copies or replications of the personal data, considering available technology and implementation costs to execute the process.

c) Exceptions

The right to erasure does not exist if the processing is necessary

to exercise the right to freedom of speech and information.
to fulfil a legal obligation required by the law of the Union or Member States to which the data controller is subject, or to perform a task of public interest or in the exercise of public authority delegated to the representative.
for reasons of public interest in the field of public health pursuant to Art. 9 (2) (h) and Art. 9 (2) (i) and Art. 9 (3) UK GDPR.
for archival purposes of public interest, scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) UK GDPR, to the extent that the law referred to in subparagraph (a) is likely to render impossible or seriously affect the achievement of the objectives of that processing, or
to enforce, exercise or defend legal claims.

5. Right to information

If you have the right of rectification, erasure, or restriction of processing over the data controller, they are obliged to notify all recipients to whom your personal data have been disclosed of the correction or erasure of the data or restriction of processing, unless this proves to be impossible or involves a disproportionate effort.

You reserve the right to be informed about the recipients of your data by the data controller.

6. Right to data portability

You have the right to receive your personal data given to the data controller in a structured and machine-readable format. In addition, you have the right to transfer this data to another person without hindrance by the data controller who was initially given the data, if:

the processing is based on consent in accordance with Art. 6 (1) (a) UK GDPR or Art. 9 (2) (a) UK GDPR or performance of a contract in accordance with Art. 6 (1) (b) UK GDPR and
the processing is done by automated means.

In exercising this right, you also have the right to transmit your personal data directly from one person to another, insofar as this is technically feasible. Freedoms and rights of other persons shall not be affected.

The right to data portability does not apply to the processing of personal data necessary for the performance of a task in the public interest or in the exercise of official authority delegated to the data controller.

7. Right to object

For reasons that arise from your particular situation, you have, at any time, the right to object to the processing of your personal data pursuant to Art. 6 (1) (e) or 6 (1) (f) UK GDPR; this also applies to profiling based on these provisions.

The data controller will no longer process the personal data concerning you unless he can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or the processing is for the purpose of enforcing, exercising, or defending legal claims.

If the personal data relating to you are processed for direct marketing purposes, you have the right to object at any time to the processing of your personal data regarding such advertising; this also applies to profiling associated with direct marketing.

If you object to processing for direct marketing purposes, your personal data will no longer be processed for these purposes.

Regardless of Directive 2002/58/EC, you have the option, in the context of the use of information society services, to exercise your right to object to automated decisions that use technical specifications.

8. Right to withdraw the data protection consent declaration

You have the right to withdraw your consent at any time. The withdrawal of consent does not affect the legality of the processing carried out based on the consent until the withdrawal.

9. Automated decisions on a case-by-case basis, including profiling

You have the right to not be subject to a decision based solely on automated processing – including profiling – that will have a legal effect or substantially affect you in a similar manner. This does not apply if the decision:

is required for the conclusion or execution of a contract between you and the data controller,
is permitted by the Union or Member State legislation to which the data controller is subject, and where such legislation contains appropriate measures to safeguard your rights and freedoms and legitimate interests, or
is based on your explicit consent.

However, these decisions must not be based on special categories of personal data under Art. 9 (1) UK GDPR, unless Art. 9 (2) (a) or Art. 9 (2) (b) UK GDPR applies and reasonable measures have been taken to protect your rights and freedoms as well as your legitimate interests.

With regard to the cases referred to in (1) and (3), the data controller shall take appropriate measures to uphold your rights and freedoms as well as your legitimate interests, including the right to obtain assistance from the data controller or his representative, to express your opinion on the matter, and to contest the decision.

10. Right to complain to a supervisory authority

Without prejudice to any other administrative or judicial remedy, you shall have the right to complain to a supervisory authority, in the Member State of your residence, or your place of work or place of alleged infringement, if you believe that the processing of the personal data concerning you violates the UK GDPR. If you are located in the United Kingdom, you shall have the right to complain to the ICO if you are unhappy with how we have used you data and/or believe that the processing of the personal data concerning you violates the applicable law. The ICO´s address: Information Commissioner´s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF Helpline number: 0303 123 1113 ICO website: https://www.ico.org.uk

The supervisory authority to which the complaint has been submitted shall inform the complainant of the status and results of the complaint, including the possibility of a judicial remedy pursuant to Art. 78 UK GDPR.

Provision of website and creation of log files

1. Description and scope of data processing

Each time our website is accessed, our system automatically collects data and relevant information from the computer system of the calling device.

The following data is collected:

Browser type and version
Used operating system
Referrer URL
Hostname of the accessing computer
Time and date of the server request
IP address of the user’s device

This data is stored in the log files of our system. This data is not stored together with other personal data of the user.

2. Purpose of data processing

The temporary storage of the IP address by the system is necessary for the delivery of the website to the computer of the user. For this purpose, the user’s IP address must be kept for the duration of the session.

The storage in logfiles is done to ensure the functionality of the website. The data is also used to optimize the website and to ensure the security of our IT systems. An analysis of the data for marketing purposes does not take place.

For the aforementioned purposes, our legitimate interest lies in the processing of data in compliance with Art. 6 (1) (f) UK GDPR.

3. Legal basis for data processing

The legal basis for the temporary storage of data and logfiles is Art. 6 (1) (f) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary for the purpose of its collection. The session is complete when the collection of data for the provision of the website is accomplished.

If the data is stored in log files, this is the case after seven days at the latest. Storage beyond this is possible. In this case, the IP addresses of the users are deleted or alienated so that an assignment of the calling client is not possible.

5. Objection and removal

The collection of data for the provision of the website as well as the storage of data in log files are essential for the operation of the website. Therefore, the user may not object to the aforementioned processes.

Use of cookies

1. Description and scope of data processing

Our website uses cookies. Cookies are text files that are stored in the internet browser or the internet browser on the user’s computer system. If a user calls up a website, a cookie can be stored on the user’s operating system. These cookies contain a string of characters that allows the browser to be uniquely identified when the website is reopened.

We use cookies to make our website more user-friendly. Some elements of our website require the calling browser to be identified even after a page break.

The following data is stored and transmitted in the cookies:

Website functionalities
Cookie preferences

The user data collected in this manner is pseudonymised by technical measures. The data is not stored together with other personal data of the users.

2. Purpose of data processing

The purpose of using technical cookies is to simplify the use of websites for users. Some functions of our website cannot be offered without the use of cookies. These require that the browser is recognized even after a page change.

We need cookies for the following purposes:

Cookie settings
Provision of website

The user data collected by technical cookies are not used to create user profiles.

We also use cookies for analytical and marketing purposes. Further information about analytical cookies can be found under section “Use of Plugins” in this privacy policy.

3. Legal basis for data processing

The legal basis for the processing of personal data using technical cookies is Art. 6 (1) (f) UK GDPR, legitimate interests.

The legal basis for the processing of personal data using analytical cookies is your consent according to Art. 6 (1) (a) UK GDPR.

4. Duration of storage and possibility of objection and removal

Cookies are stored on the user’s device and transmitted to our site by the user. Therefore, you as a user also have full control over the use of cookies. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that not all functions of the website can be used to their full extent.

If you use the Safari browser version 12.1 or higher, cookies will be automatically deleted after seven days. This also applies to opt-out cookies, which are used to prevent the use of tracking mechanisms.

Contact via Email

1. Description and scope of data processing

You can contact us via the email address provided on our website. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

If you contact us via email, this also constitutes the necessary legitimate interest in the processing of the data.

3. Legal basis for data processing

If the user has given consent, the legal basis for processing the data is Art. 6 (1) (a) UK GDPR.

The legal basis for the processing of data transmitted while sending an email is Art. 6 (1) (f) UK GDPR. If the purpose of the email contact is to conclude a contract, the additional legal basis for the processing is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

The data will be deleted as soon as it is no longer necessary to achieve the purpose for which it was collected. For personal data sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be concluded from the circumstances that the matter in question has been conclusively resolved.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to withdraw consent to the processing of their personal data at any time. If the user contacts us by email, he or she can object to the storage of his or her personal data at any time.

In this case, all personal data stored while establishing contact will be deleted.

Contact form

1. Description and scope of data processing

A Contact form is available on our website, which can be used for electronic contact. If a user makes use of this option, the data entered in the input mask will be transmitted to us and stored.

When sending the message, the following data will also be stored:

Email address
Last name
First name
Telephone / mobile phone number (optional)
IP address of the user’s device
Date and time of contact
Company
Additional personal data that is voluntarily transmitted

As part of the sending process, your consent will be obtained for the processing of your data and reference will be made to this privacy policy.

Alternatively, you can contact us via the email address provided. In this case the personal data of the user transmitted with the email will be stored.

The data will be used exclusively for the processing of the conversation.

2. Purpose of data processing

The processing of the personal data from the input mask serves us exclusively for the purpose of establishing contact. If you contact us by email, this also constitutes our necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the Contact form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (a) UK GDPR if the user has given his consent.

4. Duration of storage

The data will be deleted as soon as they are no longer necessary to achieve the purpose for which they were collected. For the personal data from the input mask of the Contact form and those sent by email, this is the case when the respective conversation with the user has ended. The conversation ends when it can be inferred from the circumstances that the facts in question have been conclusively clarified.

The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.

5. Objection and removal

The user has the possibility to withdraw the consent to the processing of their personal data at any time. If the user contacts us by email, he or she can object to the storage of his or her personal data at any time.

In this case, all personal data stored while establishing contact will be deleted.

Application via Email and application form

1. Description and scope of data processing

There is a form on our website which can be used for electronic job applications. If an applicant makes use of this possibility, the data entered in the input mask will be transmitted to us and stored. The data is:

First name
Last name
E-Mail address
Phone number
Address (optional)
Resume
Cover letter
Further personal data that is communicated voluntarily.

Your consent will be obtained for the processing of your data as part of the sending process and reference will be made to this privacy policy.

Alternatively, you can send us your application by email. In this case, we collect your email address and the information you provide in the email.

After sending your application, you will receive confirmation of receipt of your application documents from us by email.

Your data is passed on to Workable Software Limited, 5 Golden Square, 5th Floor, London, W1F 9BS, United Kingdom exclusively for processing your application. Further information on the processing of your data by Workable can be found at: https://www.workable.com/privacy

2. Purpose of data processing

The processing of personal data from the application form serves us solely to process your application. If you contact us by email, this also constitutes the necessary legitimate interest in the processing of the data.

The other personal data processed during the sending process serve to prevent misuse of the application form and to ensure the security of our information technology systems.

3. Legal basis for data processing

The legal basis for the processing of the data is Art. 6 (1) (b) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

5. Objection and removal

The applicant has the possibility to object to the processing of personal data at any time. If the applicant contacts us by email, he or she can object to the storage of his or her personal data at any time. In such a case, the application will no longer be considered.

Corporate web profiles on social networks

Instagram

Instagram, Part of Facebook Ireland Ltd., 4 Grand Canal Square Grand Canal Harbour, Dublin 2 Ireland

On our company profile we provide information and offer Instagram users the possibility of communication. If you carry out an action on our Instagram company profile (e.g., comments, contributions, likes etc.), you may make personal data (e.g., clear name or photo of your user profile) public. However, as we generally or to a large extent have no influence on the processing of your personal data by Instagram, we cannot make any binding statements regarding the purpose and scope of the processing of your data.

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company’s profile to provide information about our services.

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (a) UK GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Instagram corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to dpo@conversion.com.

For further information on the processing of your personal data by Instagram and the corresponding objection options, please click here: https://help.instagram.com/519522125107875

Twitter

Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, Ireland

Our corporate profile in social networks is used for communication and information exchange with (potential) customers. We use the company’s profile to provide information about our services.

Every user is free to publish personal data.

The legal basis for data processing is Art. 6 (1) (a) UK GDPR.

The data generated on the company profile are not stored in our own systems.

You can object at any time to the processing of your personal data that we collect within the framework of your use of our Twitter corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to dpo@conversion.com. For further information on the processing of your personal data by Twitter and the corresponding objection options, please click here: https://twitter.com/de/privacy

Use of corporate profiles in professionally oriented networks

1. Scope of data processing

We use corporate profiles on professionally oriented networks. We maintain a corporate presence on the following professionally oriented networks:

LinkedIn

LinkedIn, Unlimited Company Wilton Place, Dublin 2, Ireland

On our site we provide information and offer users the possibility of communication.

The corporate profile is used for job applications, information, public relations, and active sourcing.

We do not have any information on the processing of your personal data by the companies jointly responsible for the corporate profile. Further information can be found in the privacy policy of LinkedIn: https://www.linkedin.com/legal/privacy-policy

If you carry out an action on our company profile (e.g., comments, contributions, likes etc.), you may make personal data (e.g., clear name or photo of your user profile) public.

2. Legal basis for data processing

The legal basis for the processing of your data in connection with the use of our corporate web profile is Art. 6 (1) (f) UK GDPR.

3. Purpose of the data processing

Our corporate web profile serves to inform users about our services. Every user is free to publish personal data.

4. Duration of storage

Your personal data published via our corporate web profile is stored as long as it is necessary to comply with statutory retention periods.

5. Objection and removal

You can object at any time to the processing of your personal data which we collect within the scope of your use of our corporate web profile and assert your rights as a data subject mentioned under IV. of this privacy policy. Please send us an informal email to the email address stated in this privacy policy.

You can find further information on objection and removal options here: https://www.linkedin.com/legal/privacy-policy

Hosting

The website is hosted on servers of a service provider commissioned by us.

Our service provider is: eUKhost

The servers automatically collect and store information in so-called server log files, which your browser automatically transmits when you visit the website. The stored information is:

Browser type and version
Used operating system
Referrer URL
Hostname of the accessing computer
Time and date of the server request
IP address of the user’s device

This data will not be merged with other data sources. The data is collected based on Art. 6 (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

The server of the website is geographically located in the United Kingdom.

Content delivery networks

Amazon CloudFront

1. Description and scope of data processing

We use functions of the Amazon CloudFront content delivery network of Amazon Web Service Inc, 410 Terry Avenue North, Seattle WA 98109, USA (hereinafter referred to as Amazon CloudFront). A Content Delivery Network (CDN) is a network of regionally distributed servers connected via the Internet to deliver content, especially large media files such as videos. Amazon CloudFront provides web optimization and security services that we use to improve the load times of our website and protect it from misuse. When you visit our website, a connection will be established to Amazon CloudFront’s servers to retrieve content, for example. This allows personal data to be stored and evaluated in server log files, the user’s activity (e.g., which pages have been visited) and device and browser information (e.g., the IP address and the operating system).

For more information on Amazon CloudFront’s collection and storage of data, please visit: https://aws.amazon.com/privacy/?nc1=h_ls

2. Purpose of data processing

Amazon CloudFront features are used to deliver and accelerate online applications and content.

3. Legal basis for data processing

The data is collected based on Art. 6 (1) (f) UK GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of his website – and server log files are therefore recorded.

4. Duration of storage

Your personal information will be stored as long as it is necessary to fulfil the purposes described in this privacy policy or as required by law.

5. Objection and removal

Information about objection and removal options regarding Amazon CloudFront can be found at: https://aws.amazon.com/privacy/?nc1=h_ls

Use of Plugins

We use plugins for various purposes. The plugins used are listed below:

Use of Google Analytics

1. Scope of processing of personal data

We use Google Analytics, a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as Google).

Google Analytics examines, among other things, the origin of visitors, their length of stay on individual pages and the use of search engines, thus allowing better monitoring of the success of advertising campaigns. Google places a cookie on your computer.

This allows personal data to be stored and evaluated, in particular:

the user’s activity (e.g., which pages have been visited and which elements have been clicked on),
device and browser information (e.g., the IP address and the operating system),
data on the advertisements displayed (e.g., which advertisements have been displayed and whether the user has clicked on them) and
data on advertising partners (e.g., pseudonymised user IDs).

We use Google Analytics to evaluate your use of our online presence, to compile reports about your activities and to use other Google services related to the use of our online presence and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

We activated the IP address anonymization, whereby Google will shorten your IP address as soon as technically possible. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.

Google may transfer your personal data to Google affiliates and other processors.

Further information on the collection and storage of data by Google can be found here: https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

We use Google Analytics to evaluate the use of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law. Advertising data in server logs is anonymized by Google’s own statements to delete parts of the IP address and cookie information after 9 and 18 months, respectively.

5. Right to withdraw consent and removal options

You have the right to withdraw your consent at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out based on the consent up to the withdrawal.

You may prevent the collection and processing of your personal data by Google by preventing the storage of cookies by third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

To prevent the processing of this data by Google you can download and install the browser plug-in available under the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com

Further information on objection and withdrawal options against Google can be found at: https://policies.google.com/privacy?gl=EN&hl=en

Use of Google ReCaptcha

1. Scope of processing of personal data

We use Google ReCaptcha of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA and the representative in the Union Google Ireland Ltd., Gordon House, Barrow Street, D04 E5W5, Dublin, Ireland. The purpose of this tool is to verify that a data entry is compliant and has not been performed by a bot by analysing and authenticating the behaviour of an online presence visitor with respect to various characteristics. This allows personal data to be stored and evaluated, in particular the user’s activity (in particular mouse movements and which elements were clicked on) and device and browser information (in particular time, IP address and operating system).
The data will not be associated with any data that may be collected or used in connection with the parallel use of authenticated Google services such as Gmail.

For more information about the collection and storage of data by Google, please visit:
https://policies.google.com/privacy?hl=en-GB

2. Purpose of data processing

The use of Google ReCaptcha serves to protect our online presence from misuse.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.

You can prevent the collection and processing of your personal data by Google by preventing the storage of cookies from third parties on your computer, by using the “Do Not Track” function of a supporting browser, by deactivating the execution of script code in your browser or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.
With the following link you can deactivate the use of your personal data by Google:
https://adssettings.google.com
Further information on objection and removal options against Google can be found at: https://policies.google.com/privacy?hl=en-GB

Use of MapBox

1. Scope of processing of personal data

We use the online map service MapBox of Mapbox Inc., 740 15th Street NW, 5th Floor, 2005, Washington, District of Columbia, United States (hereinafter referred to as MapBox). We use the MapBox to integrate location data, maps, and navigation options on our online presence.

To provide the service, MapBox processes personal data including your device and browser information (e.g., the IP address and the operating system).

MapBox places a cookie on your computer.

Further information on the collection and storage of data by MapBox can be found here: https://www.mapbox.com/legal/privacy

2. Purpose of data processing

We use MapBox to improve user friendliness and an appealing presentation of our online presence.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user’s given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this privacy policy or as required by law, e.g., for tax and accounting purposes.

Further information can be found at: https://www.mapbox.com/legal/privacy

Use of LeadForensics

For the purposes of marketing and optimization, products and services from the company LeadForensics ( http://www.leadforensics.com) is used. LeadForensics’ headquarters are located at Communication House 26 York Street, London, W1U 6PZ United Kingdom.

Lead Forensics determines details of your organization including telephone number, web address, SIC code, a description of the company.

Lead Forensics shows the actual course of your visit to this website, including all pages that you have visited and viewed and how long you have spent on this page.

Under no circumstances will the data be used to personally identify an individual visitor.

If IP addresses are collected, they will be anonymized immediately after collection.

On behalf of the operator of this website, Lead Forensics will use the information collected to evaluate your visit to the website.

Use of Pardot

1. Scope of processing of personal data

We use functionalities of the B2B marketing automation and lead generation tool Pardot from Salesforce UK Limited, village 9, floor 26 Salesforce Tower, 110 Bishopsgate, London, UK (hereinafter referred to as Salesforce).

Pardot enables landing pages, registration forms and e-mail campaigns to be addressed precisely to a target group and to provide personalized content.

Salesforce cookies are stored on your device.

The following personal data is processed by Salesforce:

Device information
Information about log files, user data
IP address

Data may be transferred to Salesforce servers in the USA.

Further information on the collection and storage of data by Salesforce can be found at: https://www.salesforce.com/uk/company/privacy/

2. Purpose of data processing

The use of Pardot helps us to automate the use of B2B marketing, identify customers more efficiently and optimize leads.

3. Legal basis for the processing of personal data

The legal basis for the processing of personal data is the user's given consent in accordance with Art. 6 (1) (a) UK GDPR.

4. Duration of storage

Your personal information will be stored for as long as is necessary to fulfil the purposes described in this Privacy Policy or as required by law, e.g., for tax and accounting purposes.

5. Possibility of withdrawal of consent and removal options

You have the right to withdraw your consent at any time. The withdrawal of the consent does not affect the lawfulness of the processing carried out based on the consent up to the withdrawal.

You can prevent Salesforce from collecting and processing your personal data by blocking the storage of third-party cookies on your computer, by using the “Do Not Track” feature of a supporting browser, by deactivating the execution of script code in your browser, or by installing a script blocker such as NoScript (https://noscript.net/) or Ghostery (https://www.ghostery.com) in your browser.

For further information on objection and removal options against Salesforce, please visit: https://www.salesforce.com/uk/company/privacy/

This privacy policy has been created with the assistance of DataGuard.

If you have any questions regarding this policy please contact

Conversion Factory Limited, Brook House, Honey Lane, Cholsey, Oxon. OX10 9NL, United Kingdom

Telephone: 020 3151 9000 Email: dpo@conversion.com

Privacy Policy.