Personalization services

Deliver world-class CX with an insight driven personalization program

Our Personalization service allows you to serve the right experience to the right person at the right time.

Personalization is the practice of serving relevant, customized content to different customers based on their unique goals, preferences, and context.

By delivering tailored content to each of your website visitors, personalization allows you to create website experiences that resonate deeply with different audience segments to drive greater levels of engagement across your website.

To given an example, a teenager and a senior citizen are unlikely to respond equally to the same message. By delivering personalized messaging to each of these users, you have an opportunity to positively impact the way they each interact with your website.

Personalization is the practice of serving relevant, customized content to different customers based on their unique goals, preferences, and context.

Benefits of our personalization service

Increased customer engagement

Presenting content or providing an experience that taps into a deeper understanding of an individual customer increases retention rates and keeps people coming back.

Increased conversions

Meaningful, contextually relevant experiences for your customers across your marketing channels drives new customer acquisition and increased conversion rates.

Increased profit and revenue

When presented with marketing that is customized and appealing, customers connect with your company, leading to happier customers and more sales.

Our approach

Unlike many, we view personalization as a means to an end rather than an end in itself. In practice, this means that we use personalization as a tool to help you create engaging users experiences that drive the maximum possible uplift in your KPI’s.

The first step to effective personalization is understanding your goals and your customers’ needs. Our experts will partner with you to identify high-value segments, prioritize personalization opportunities, and research your customers emotional needs.

Equally important: effective personalization requires a strong foundation of data integrity and portability. We ensure your business has the data foundation necessary to enable real-time customer personalization inside of your testing tool. When combined with clear goal-definition, a methodical process, and a well-trained team, we’re able to reveal deep insights about your customer segments, which we use to create tailored web experiences that drive results.

“A team of experts with a passion for improving customer experience through A/B testing. They feel like an extension to our internal team”

Charles Dyke Ecommerce Product Manager

“Conversion have become a trusted partner to Canon Europe. They are quite literally an extension of our in-house capability.”

Gavin Bonthron Senior Optimisation Manager

“Conversion accelerated adoption of the experimentation program within our organization and helped us to develop some exciting new features which improved our customers’ experiences.”

Alex Gadyukov Head of Digital Products

“We constantly found ourselves saying things like “Thank God for Conversion””

Andrew Capland Director of Growth

Your team of personalization experts

Strategist

A customer experience expert leads your account, creating custom strategies unique to your business needs.

Analyst

Using both quantitative and qualitative data, our analysts uncover a never-ending stream of insights and hypotheses.

Designer

Our UX/UI designers are trained in conversion and work within your brand guidelines to design the user experiences.

Developer

Experts in both client and server side development, our developers write custom code to bring your strategy to life.

Effective personalization FAQs

Within the world of design and UX, customization and personalization are two very different things. Customization occurs when a user manually makes changes to an item or experience. Personalization, on the other hand, is when users are automatically served tailored website experiences based on certain characteristics and behaviors they’ve previously shared/shown.

When done well, personalization allows you to create tailored website experiences that resonate with your core users. Not only does this let you improve engagement on your website, but it also helps you hit your primary business objectives, such as increasing sales or expanding your user base.

There are several types of personalization, ranging from 1-to-1 personalization to 1-to-many. 1-to-1 personalization is when each user is served a completely different experience based on their unique profile. For example, on video platforms like youtube, each user will be shown a personalized list of recommended videos based on the kinds of videos they’ve watched in the past. 1-to-many personalization – commonly known as segmentation – is where certain users are bucketed together based on shared characteristics, and this group of users is then served tailored experiences based on these characteristics. For example, maybe you decide to segment your website users based on whether they’re returning customers or new visitors. You may then choose to show returning users the message ‘Welcome back – here are some products we think you’ll like based on past purchases’, while showing new users a completely different message that’s better suited to their circumstances.