Practical AI Playbook for E-commerce

The Practical AI Playbook

Unlock AI strategies for e-commerce growth in personalization, pricing, feedback, experimentation, and content creation.

AI is reshaping marketing and CRO, helping teams personalize experiences, set prices, gather insights, and run experiments. A third of online retailers have adopted AI, but success depends on strategy; those with a clear plan thrive, while others struggle.

The Practical AI Playbook for E-commerce Teams, by Conversion and Kameleoon, combines expert CRO insights and AI-powered experimentation. Conversion, a leading CRO agency, has generated over $2 billion in revenue for clients like Domino’s and HP. Kameleoon’s AI-driven platform helps 500+ brands create exceptional digital experiences.

Get access to the report and learn:

Where AI drives growth: Real-world use cases across e-commerce (including personalization, pricing, customer feedback, and more) to pinpoint your best opportunities.
Decision framework: A proven framework to evaluate and prioritise AI initiatives based on your business goals and resources, so you invest in what truly moves the needle.
Implementation guides: Step-by-step guidelines on how to successfully implement AI for each use case, with best practices, common pitfalls, and tips to get it right (the first time).
Key considerations: Critical insights on ethical, technical, operational, and regulatory factors to consider before you roll out AI solutions, avoid the mistakes others have made.
Experimentation & optimization ideas: Creative test ideas and workflow enhancements to help you validate AI’s impact (through A/B tests, pilots, and iterations) before scaling up, and to continue optimising once deployed.