Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.


Maximum Impact

How digital experimentation leaders are doing more with less.

In this 26-page study you will hear from some of the leaders at fully funded experimentation programs across the world, and gain critical insights on what opportunities and challenges they face across a wide variety of industries- and how they have learned to do more with less.

In sharing the key lessons within this study, we hope to help power stronger experimentation programs across the globe – no matter what resources you have available.

Download the report to access:

  • Six key lessons learned from in depth one on one interviews with program leaders at 42 different companies
  • Insights from program leaders at AT&T, Annie Selke, Capital One, Celebrity Cruises, DoorDash, HP, Nationwide, Rogers Communications, Signet Jewelers, Direct Energy and AB inBev.
  • How leading brands are responding to resource constraints, and why they are so ubiquitous.
  • In depth Spotlights on topics where individual industry leaders share their expertise on topics like “Why Velocity isn’t the best Program Metric”