Does McDonald's homepage McDeliver?

At the top of the homepage, McDonald’s is promoting its exciting new offer – but there’s a problem:
It’s not actually clear what’s being promoted.

Is this the promotion of a limited edition sauce?
Or a new menu?
Or of something else entirely?
Moreover, what’s in it for the user?
Do they receive a free meal?

It doesn’t actually say.

As an added obstacle to comprehension, the extremely long second sentence makes reading the copy particularly difficult.

In the second viewport, lots of page space has been dedicated to an extensive list of all the blockbuster hits that have featured McDonald’s meals in them over the years.

This shows the huge cultural influence McDonald’s has had – but the content as it is currently displayed is not at all engaging for a user, and it pushes lots of valuable content further down the page, reducing the likelihood that it will be seen.

Moreover, this is the entire second viewport, and yet there is no call to action at the end of it.

In our view, this is a strongly done value statement. Explaining a unique and compelling benefit that users stand to gain from downloading the app.

This is likely to boost motivation and increase the number of users who are willingly clicking on the call to action.

McDelivery is an exciting new(ish) options for McDonald’s aficionados. The fact that ordering a McDelivery through the app will generate points is likely to persuade a distinct subset of users to download the app and start ordering their deliveries right away.

One downside, through, is that it’s not clear exactly how many points people will receive – nor what specifically they can redeem them for. We believe that adding specificity here will aid with comprehension and make the offer that much more compelling.

In our view, of all the specific information and promotions on offer, this is one of the most compelling – after all, who doesn’t want a free box of delicious fries?

Unfortunately, this offer is very close to the bottom of the page – where almost nobody is likely to see it.

This section is at the very bottom of the page, and in out view, it struggles from a lack of comprehensibility.

Firstly, the sole sentence in the body copy is long and windy, with numerous prepositional phrases lined up one after the other. This makes understanding its meaning quite fatiguing.

If you are able to parse the sentence, it is then unclear as to what deals are actually on offer. Is contactless Mobile Order & Pay the deal in question – or is this unrelated to the exclusive deals mentioned at the start?