The Conversion Podcast

What you’ll find here:

Weekly episodes that go beyond the surface. Candid conversations with CRO experts, marketers, UX pros, and growth leaders, packed with insights on A/B tests, experimentation strategy, and scaling impact.

Deep-dive breakdowns. Get under the hood of standout experiments and proven frameworks, plus insider best practices from our 100+ strong global team.

Actionable next steps. Whether you’re optimising pricing, landing pages, product experiences, or overall UX, you’ll leave every session with clear, testable ideas you can apply right away.

AI in Action: 6 real-world applications of AI for experimentation and growth

Whirlpool Webinar

In this Open Book session, we sit down with Whirlpool’s Senior Manager of Digital Products, Kevin Turchyn and Conversion’s VP of Delivery, James Flory

Whirlpool Mixed Methods Webinar

In this session, we sit down with Whirlpool’s Site Experience & Experimentation & UX Strategy Lead, Varun Suri. Our Director of UX Research, Harriet Swan, has an in-depth conversation with Varun about the benefits of using Mixed Methods experimentation, how this method has driven value and advice on evolving your own Mixed Methods experimentation program.

Levers™ Framework

In this Open Book Session, we delve into the specific techniques and processes we’ve evolved to squeeze every last drop of value out of the framework.

Maximum Impact

Learn six key lessons we uncovered from in-depth one on one interviews with program leaders at 42 different companies

A/B Testing Pitfalls Webinar

In sharing the key lessons within this study, we hope to help power stronger experimentation programs across the globe – no matter what resources you have available.

Ep 3: Prioritization that works, how to turn your experiment backlog into real wins

Discover how to prioritize experiments smarter using data, meta-analysis & AI. Learn to turn your backlog into real wins in this Coffee Break episode.

Bonus Ep 2: Experimentation = your business superpower

Discover how to use experimentation as a decision-making tool to manage risk, balance bold and safe bets, and gain a competitive edge.

Ep 2: How mature is your experimentation program, really?

Discover a new 5-stage experimentation maturity model and learn how to scale testing with clarity, strategy, and real business impact.

Bonus Ep: Using friction to drive conversions a surprising experiment that increased leads by 9%

A surprising test shows how adding friction boosted conversions. Learn how commitment bias and user psychology can fuel better signup rates.

Ep 1: The power of experimentation, is perfect testing slowing down your business?

James Flory joins Matt Wright to explore pragmatic vs. purist experimentation, sharing how businesses can use data to make faster, smarter decisions.