UX COMPETITOR BENCHMARKING

UX competitive benchmarking is the process of comparing user experiences between brands using the Levers™ Framework. Rather than compare companies based on their conversion rates (which is a poor method of comparison) we focus on benchmarking the customer-facing experiences of the target company and competitors based on data-backed UX feedback.

The goal of benchmarking UX is to lead to rich ideas that can be turned into testable hypotheses. While most heuristic analyses are filled with opinion, our methodology is backed by a repository of tested UX patterns that feed the analysis allowing our consultants to score with higher accuracy.

How do we do it? Our Competitor Benchmarking UX research approach is an exercise in scoring competitive user experiences against the 5 Master Levers, Trust, Cost, Usability, Comprehension, and Motivation. Which of your competitors is better at appearing trustworthy? Which does a better job at overcoming concerns about Cost? Knowing where you compare against your competitors on these 5 factors can allow you to turbocharge your experimentation program with fresh strategies and critical competitor insights.