Optimizing EQ Bank's user experience to cut CACs and drive conversions

Client EQ Bank

By leveraging a strategic experimentation program and advanced optimization frameworks, we helped EQ Bank enhance its website’s usability and conversion rates, reducing cost per acquisition (CPA) while driving significant growth and ROI on their marketing campaigns.

Harnessing experimentation to deliver an ROI of more than 30x for thortful

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With an inhouse experimentation team that had delivered positive results to date, Direct Energy decided it was time to take their experimentation program to the next level.

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By harnessing Conversion’s proven methodology towards mixed methods experimentation, Whirlpool is now equipped with critical new customer insights and experimentation lift.

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Groomed for success: Building an experimentation program for a high growth business

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Uncovering a powerful motivational lever by testing the value proposition placement

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