• Conversion, a leading organization specializing in evidence-based decisions through A/B testing, UX research, and personalization, proudly announces its certification as a Great Place to Work®. At Conversion, we firmly believe that our people are the driving force behind our success. Our unique culture serves as the fuel that propels us toward achieving excellence for our clients. This certification emphasizes our continued commitment to fostering an environment built on shared values, equality, inclusion, empowerment, and respect.

    Our core values – GRIT, REAL, MAVERICK, CURIOSITY, and INTEGRITY – form the foundation of our organizational culture. These principles guide our daily practices, behaviors, and attitudes, creating a workplace that encourages creativity, innovation, and collaboration.

    “We are thrilled to be recognized as a Great Place to Work®. Our commitment to excellence extends beyond our client relationships; it encompasses our team members and the environment we work in every day. The Great Place to Work assessment process was a great opportunity to measure our workplace culture, understand our strengths, and identify areas where we can further enhance our work environment. It’s a chance for us to shine a light on what makes us an outstanding agency, both to our clients and our team members.”

    — Mike St. Laurent, Managing Director at Conversion, North America.

    As we celebrate this achievement, Conversion remains committed to maintaining an inclusive and supportive workplace that encourages continuous improvement and excellence. The certification not only validates our existing efforts but also inspires us to explore new ways to enhance team member satisfaction and engagement.

    “It feels surreal to be certified as a Great Place to Work®. It’s the result of our teams’ dedication to our values that have been instrumental in creating a workplace where everyone feels supported, inspired, and empowered to turn creativity into innovation, benefitting both our clients and each other.”

    — Victoria Petriw, COO at Conversion, North America.

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    About Conversion

    Conversion is a leading organization specializing in evidence-based decisions through A/B testing, UX research, and personalization. Our unique culture, built on the values of GRIT, REAL, MAVERICK, CURIOSITY, and INTEGRITY, is at the core of our commitment to creating an environment focused on equality, inclusion, empowerment, and respect. We are dedicated to turning creativity into innovation to serve our clients and foster a workplace where everyone can thrive

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