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Creating a culture of experimentation that celebrates failure and drives performance: An evening with Conversion & Kameleoon

Brands increasingly understand the importance of experimentation to constantly improve and optimise their digital performance. However, creating this culture of...

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Saving the high street: Using experimentation in-store to improve customer experience

Living in a world on fast forward is no easy thing.  Dramatic transformation takes place in every aspect of our...

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‘Don’t launch the wrong product’: An evening with Conversion.com and Amplitude

Last week, we partnered up with Amplitude to host a compelling evening focused on product experimentation at the beautiful Century...

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People are aware of cognitive biases but do we know what to do about them?

Decision making is part of our everyday lives. We ask ourselves, “Should I have a coffee or a tea? Should...

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The Big Debate: What should your primary metric be?

One of the biggest myths in testing is that your primary metric shouldn’t be the purchase or conversion at the...

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How to Build Meaningful User Segments

Understanding your customers is critical to a successful optimisation strategy. Knowing what motivates some users to purchase, and what prevents...

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It shouldn’t take a year to launch the wrong product: How to make better products with experimentation

“We are our choices.” So says JP Sartre (and Dumbledore). The same is true of product. Everything we produce is...

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