Everyone approaches experimentation differently. But there’s one thing companies that are successful at experimentation all have in common: a strategic framework that drives experimentation. In the last ten years we’ve worked with start-ups through to global brands like Facebook, the Guardian and Domino’s Pizza, and the biggest factor we’ve seen impact success is having this […]
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At Conversion.com, our team and our clients know first-hand the impact experimentation can have. But we also see all too often the simple mistakes, misconceptions and misinterpretations organisations make that limit the impact, effectiveness and adoption of experimentation. We wanted to put that right. But we didn’t just want to make another best-practice guide to […]
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As published in ERT Magazine (www.ertonline.co.uk) – October 2017 issue Alexa and her friends may be delighting users in the home with how they can make life easier, but some companies are taking the first bold steps into voice controlled e-commerce… The smart-home revolution is in full swing. The success of the Amazon Echo and […]
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The ‘year of personalisation’ has been on the cards for a while now. A quick Google search, and you’ll find plenty of articles touting 201X as the year that personalisation will take off. Midway through 2017, we’re still waiting for it to really take hold. So, what’s holding personalisation back from becoming the norm? Why […]
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There are many ways you could attempt to measure conversion optimisation and experimentation maturity. At Conversion.com we work with businesses and teams at all levels of conversion maturity – from businesses just starting out with conversion optimisation that have never launched a test, to businesses with growth and optimisation teams of hundreds of people. From […]
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Conversion rate optimisation (CRO) and poker have a lot of similarities, and it’s more than just the opportunity to either make or lose a lot of money. Anyone can play Anyone can take a seat at a poker table and play a few hands. The game is relatively easy to pick up and there […]
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Spam email copywriters have to work hard. They are the illegal street traders of the email world, flogging fake meds and pushing casino offers down the alley that is your spam folder. You can’t succeed in the cut-throat world of spam without using a few clever tricks and persuasion techniques, and the spam folder can […]
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Wrongly interpreting the patterns in your A/B test results can lose you money. It can lead you to make changes to your site that actually harm your conversion rate. Correctly interpreting the patterns in your A/B test results will mean you learn more from each test you run. It will will give you confidence that you are only implementing […]
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