Lucie Avenell, Author at Conversion Blog

Posts by Lucie Avenell

About Lucie Avenell

Lucie Avenell is a Conversion Consultant at Conversion.com. Lucie has worked with some of the biggest brands globally, including Microsoft and Coca-Cola, to optimize marketing strategies and deliver real results. She has a background in Psychology and is also the Conversion.com Behavioural Economics evangelist.

5 Books every e-commerce manager should read (to increase conversions)

By Lucie Avenell / No Comments

Keeping a healthy online sales engine is no walk in the park. From web usability and UX (yes, they’re different things) to copywriting and consumer psychology, there are many factors at play when it comes to your customers behaviour and their chances of converting (i.e. purchasing) on a given visit. With average e-commerce conversion rates […]

Design for decision making: why it matters

By Lucie Avenell / No Comments

Exhibiting information in a clear, yet compelling way is one of the more challenging nuances of UX design. As users become increasingly reliant on technology to provide answers in a given situation, designers come under more pressure to play the role of the choice architect. There’s a conflict between the task of the product or […]

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Posts by Lucie Avenell

About Lucie Avenell

5 Books every e-commerce manager should read (to increase conversions)

Design for decision making: why it matters

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