
5 Books every e-commerce manager should read (to increase conversions)
By Lucie Avenell / No CommentsKeeping a healthy online sales engine is no walk in the park. From web usability and UX (yes, they’re different things) to copywriting and consumer psychology, there are many factors at play when it comes to your customers behaviour and their chances of converting (i.e. purchasing) on a given visit. With average e-commerce conversion rates […]
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