Posts by Miles Baker

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About Miles Baker

Miles is an associate consultant at With a strong interest in all things digital, he uses a combination of data and creativity to drive marketing and optimisation decisions.

Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: Competitor Analysis

By Miles Baker / No Comments

Numbers, rates and statistics are great for finding out what’s happening on your site and where opportunities for testing lie, but quantitative insights can only take us so far. This series covers the importance of the qualitative insights we run for our clients at  Last time, we looked at the value of on-site surveys […]

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