Posts by Sadie Neve

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About Sadie Neve

Sadie is an Associate Consultant at Conversion.com. She has a background in Psychology and a keen interest for both qualitative and quantitative insights.

Who, When and Where, but what about the Why? Understanding the value of Qualitative Insights: On-site Surveys

By Sadie Neve / No Comments

Within our data-driven industry, many gravitate towards heavily relying on quantitative data to guide and inform experimentation. With Google Analytics and the metrics it measures (e.g. conversion rate, bounce rate and exit rates) often dominating our focus, it means many undervalue or forget about the other insights we can run. Numbers, rates and statistics are […]

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The Optimizely Customer Workshop: How do the UK’s biggest brands approach experimentation?

By Sadie Neve / No Comments

The Optimizely Customer Workshop, hosted by Phil Nayna (Enterprise Account Executive at Optimizely) and Stephen Pavlovich (Founder/CEO of Conversion.com), brought together representatives from some of the UK’s biggest brands to share their thoughts and insights on Conversion Rate Optimisation (CRO). The workshop took shape in the form of a roundtable where talk topics included: “Building […]

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