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How to Build Meaningful User Segments

By Jake Lambert / No Comments

Understanding your customers is critical to a successful optimisation strategy. Knowing what motivates some users to purchase, and what prevents others from checking out, is a fundamental requirement to strategic experimentation. But not all customers are the same, some are impulsive and others are considerate! This blog sets out to help you find the different […]

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SCORE: A dynamic prioritisation framework for AB tests from

By Stephen Pavlovich / No Comments

Why prioritise? With experimentation and conversion optimisation, there is never a shortage of ideas to test. In other industries, specialist knowledge is often a prerequisite. It’s hard to have an opinion on electrical engineering or pharmaceutical research without prior knowledge. But with experimentation everyone can have an opinion: marketing, product, engineering, customer service – even our […]

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