Welcome to Conversion!
As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.


Better results with evidence
Conversion is an experimentation agency. We use data-driven conversion rate optimization to optimize and improve our clients’ websites and businesses.
By A/B testing new messaging, design and functionality – and even pricing and products – we’ve helped our clients generate over $2 billion in additional revenue.
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Advanced conversion rate optimization
Personalization
Product and pricing experimentation
Enterprise program consulting
Data and analytics
Conversion centered design
User experience research
Liftmap

Who we are
With over 100 specialists across the UK and North America, we’re the world’s leading dedicated experimentation agency.
From creating better website experiences to building better products and informing overarching strategy, we use our cutting edge experimentation methodology to help you make better decisions in every area of your business.
Trusted by start-ups and enterprises
Over $2 billion in additional revenue
Experienced in all sectors
Automation makes us faster
Find out how we’ve helped other brands just like yours
See more case studies- We partner with the leading technologies for customer insights
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Want to work with us?
We work with everyone from small startups to some of the biggest brands in the world.
Get in touch and see how we can help you.