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Welcome to Conversion!

As of 2022, Widerfunnel and Conversion have officially merged under the Conversion name to form the world's premiere experimentation and UX firm.

Better results with evidence

Conversion is an experimentation agency. We use data-driven conversion rate optimization to optimize and improve our clients’ websites and businesses.

By A/B testing new messaging, design and functionality – and even pricing and products – we’ve helped our clients generate over $2 billion in additional revenue.

Our data-driven experimentation services

Advanced conversion rate optimization

Our core product – we’ll create an effective optimization strategy and roadmap, then design, build and analyze every experiment.
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Personalization

With personalization, we can go beyond A/B testing to targeting segments and individual users – generating even higher returns.
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Product and pricing experimentation

We’ll use experimentation – rather than focus groups – to help you discover the most effective product and pricing strategies.
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Enterprise program consulting

We work with you to design and implement a high-impact experimentation function tailored to your organization.
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Data and analytics

Our analytics audit enables you to know exactly where your analytics is failing so you can have complete trust in your data.

Conversion centered design

We work with you to design website experiences that convert from the start.
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User experience research

Unearth deep insights about your website visitors to create better website experiences and products.
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Liftmap

Our proprietary experimentation application provides a centralized repository where you can store, record, report, and share your experiments.
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Who we are

With over 100 specialists across the UK and North America, we’re the world’s leading dedicated experimentation agency.

From creating better website experiences to building better products and informing overarching strategy, we use our cutting edge experimentation methodology to help you make better decisions in every area of your business.

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Why our clients choose us

Trusted by start-ups and enterprises

For the last fifteen years, start-ups and enterprises alike have trusted us with their growth – including clients like Dollar Shave Club, Meta and Microsoft. That’s why you can be confident that we’ll deliver high-impact experimentation programs.

Over $2 billion in additional revenue

Your performance is our priority. Our clients have benefited from more than $2 billion in additional revenue. That’s why brands like Domino’s Pizza, HP and Unity have renewed and scaled their CRO programs with us many times over.

Experienced in all sectors

Our clients cover ecommerce, financial services, media, non-profit, SaaS, and more. By tapping into our black box of experiment insights – containing the results of every experiment we’ve ever run – you’ll see results right from the get-go

Automation makes us faster

Our continual investment in R&D – developing frameworks and new technology – means we can serve you better. We’ve automated a lot of the manual work that other agencies either charge you for or simply don’t do. That means our team can focus instead on your experimentation strategy – better for them, and better for you too.

Want to work with us?

We work with everyone from small startups to some of the biggest brands in the world.

Get in touch and see how we can help you.

Contact us